Percy Knox was a four time NCAA All American college athlete from the University of Arizona who went on to be a two time US Olympic Festival Champion in 1993 and 1994. In 1995 he got fifth best long jumper in the world with a best jump of 27’ 2 ½. He was 4 x Top 10 Ranked Long Jump, a 4 x National Championship Finalist and a 1996 US Olympic Finalist.
In 1997, Percy focused on Sales and Marketing. He worked for several technology companies in sales. In 2002, he became the VP of Sales and Marketing Pro Athlete Division of Athletes Performance (now EXOS). One of the top training facilities for professional athletes in the country for performance training, nutrition and rehab.
In 2007, Precy became the President of Elevee Lifestyle, a custom manufacturer of styled and designed clothing for pro athletes, entertainers and high net-worth businessmen.
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Here are a few key secrets we talked about in this episode:
- Michelle introduces Percy Knox.
- Percy starts off telling us how he got started with Athletes Performance.
- Percy learned that he needed to start selling directly to athletes in order to make the sale.
- Percy goes into the details of the unique qualities for Elevee Lifestyle, and why so many pro-athletes choose his company over the others.
- The word NO isn’t really a NO to Percy.
- Some rookies may tell Percy NO in the beginning, but at least 70% come back and become clients.
- “You have to be patient with the process.”
- You must have a clear message and a specific niche that you deal with.
- Percy shares the story of a top-rated quarterback telling him NO, and then turning around and needing Percy’s assistance.
- Don’t allow your business to become a commodity.
- Percy explains why it’s so important to help anyone who could end up being a future customer even if they chose not to work with you from the beginning.
- Percy shares some real gold when he talks about coming up with his compelling story to find sponsorships.
- Read the book Strategic Selling and learn the nitty gritty details of the 4 quadrants. it will change the way you sell.
- Percy believes you should never burn a bridge!
- Percy shares what he would tell his younger self.
Connect with Percy:
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