After a decade-long marketing career in the male-dominated sport of NASCAR where she served Fortune 500 clients and built the sports marketing agency for a Champion driver, Julie Busha did the unthinkable by leaving the industry she loved to follow her passion. Not only did she bootstrap and launch the innovative relish called Slawsa in the highly competitive mainstream grocery market, but the lifelong saver also endured a buy-out request from a former partner early on in the venture…a decision that increased her risks significantly. Within four years, Slawsa earned placement in over 8,000 stores, restaurants and stadiums in the US, Canada, Australia, Germany and more. Busha was also just honored as the executive category winner of Progressive Grocer’s prestigious “Top Women in Grocery.”
From milking cows to training with the boys, Busha grew up with a strong work ethic. She was the first in her family to graduate from college, having done so on academic and athletic scholarships where she graduated Academic All-American, Order of Omega and with three departmental honors. Aside from her business, Busha’s biggest passion is paying it forward to fellow entrepreneurs by contributing to and writing articles, mentoring a dozen start-ups and serving as an administrator of an entrepreneurial group over 18,000 strong.
Busha is a champion of small businesses and an inspiration to anyone who, like her, has ever had a dream.
Are you ready to make sales!? I share tips and strategies for following-up big time in THIS BLOG POST!
P.S. If you want even more tips and tricks for making pain a thing of the past for your clients (and totally rock your bottom line while you’re at it), check my FREE guide, “The Point of the Pain Point: Two Steps To Selling What They REALLY Want” HERE!
Here are a few key secrets we talked about in this episode:
- Michelle introduces Julie Busha.
- Julie started her career in sports marketing and received her first devastating NO while working there. She shares the whole story!
- Julie stood up for a client’s contract and ended up losing her job because of it.
- “It’s nice to feel that the things that you’re doing are actually making a difference.” ~ Julie Busha
- Julie shares some things to remember when working with a major corporation.
- Before starting Slawsa, Julie worked with small businesses trying to earn them some visibility.
- When she started Slawsa, she started the company with a partner. This did not end so well, and Julie shares all the juicy details of the partner divorce.
- Julie started buckling down when it came to marketing Slawsa. She had to ensure she was making the right deals for her product.
- Julie shares a little behind the scenes of being on Shark Tank.
- Julie believes that the sale can be found in the follow-up!
- Julie tells a story of how she had to turn away a huge retailer, one she had been chasing for years.
- Julies shares the advice she’d give to her younger self.
Connect with Julie:
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P.S. Get ready to turn every NO into a YES! THIS Blog Post shows you how to follow-up with every prospect.
