Ideal Clients. I bet you’ve slogged your way through at least one of those ideal client avatar exercises before. You know, detailed worksheets where you write down everything that you know about your dream clients, from favorite weekend hangouts to most preferred...
You love what you do. You’re amazing at it. And you want to help as many people as possible and make a BIG impact. Seems like a honorable thing, right? But sometimes, the harder you try help everybody, the more you wind up helping nobody. Why does this happen? Chances...
It’s one of the online business world’s raging debates: FREE content. How much should you give away, should you give it away at all, and where do you draw the line? If you share too much without charging, will prospects expect freebies and never take you seriously? As...
It’s one of those eternal questions in the business world. How much of your content should you give away for free? Is it even worth your time and effort to create and share something if you’re not going to sell it? Most of all, you have to wonder…why would...
Saying no is going to be a requirement if you want to have a successful business. So often, we think the only person who can ever tell us no is a customer. But sales is also a two-way street. Sales is a relationship. It’s an exchange between a buyer and a seller. And...
