Larry Marcus has a long and successful background in media, marketing and finance. Having served in the capacities of CEO, CFO, and VP Business Affair of several large and small media companies, he is currently Principal of Marcus Strategies, a business consulting practice, the Managing Partner of Marcus Investments as well as Chief Executive Officer of Peak Media Holdings, an investor in television stations.
Co-Founder of River City Broadcasting, owner and operator of ten televisions and thirty four radio stations located in medium to large markets coast to coast, Larry served as its Chief Financial Officer and was instrumental in building it from scratch and managing it through its sale in 1996, generating 100% annual IRRs for seven years.
Larry currently consults and has served as Director of multiple media companies including PBS stations, minority owned groups, both Hispanic and Black, and several other non-media companies as well. Additionally, Larry is an Angel investor for half a dozen early stage start-ups.
In his current semi-retirement mode, Larry is and has been involved with multiple non profits, serving San Diego’s inner city youth, economic environmental impact and hospice care among them.
Born in New York City, Larry received his Bachelors in Business from the City University of New York as well as his MBA in Computer Science.
When you think about your career or business, do you feel “fire in your belly?” If not, then you need to this blog post about growing excitement about your business!
Here are a few key secrets we talked about in this episode:
- Michelle introduces Larry Marcus.
- Larry shares his story of growing up with depression-era parents and how it changed the whole way he viewed hearing NO.
- Michelle and Larry talk about where “fire in the belly” comes from.
- Delivering newspapers led Larry to a life in media.
- When Larry hears NO, he hears an opportunity to find out why they said NO and then uses that to learn for the future.
- Larry believes that NO does not equal failure!
- When you get a YES from one person you use that YES in your next pitch session to help inspire more people to invest.
- Larry stresses how important it is to follow-through on all of your deadlines when meeting with companies.
- “The more tangible we can make something for an investor the more they can understand it.” ~Larry Marcus
- Investors are risk averse. They want to know that if something goes wrong you have a solution.
- Larry shares how important it is to be prepared before going into a meeting with an investor.
- Larry shares what he’s looking for when he’s considering investing in someone.
- Larry talks about how important it is to find a partner that aligns with your business goals.
- Larry shares what he’d tell his younger self.
Connect with Larry:
If you loved this episode please consider sharing it with a friend! And we’d love it if you wrote us a 5 Star review on iTunes and subscribed to the show!
P.S. Don’t let another minute go by wasting away in a business that doesn’t give you FIRE IN THE BELLY! Read THIS BLOG POST for more and to feel that fire!
