Episode 023 | Steve Olsher talks Protecting Yourself in Business

Steve Olsher is known as the world’s foremost reinvention expert. Famous for helping individuals and corporations become exceptionally clear on their WHAT – that is, the ONE thing they were created to do – his practical, no-holds-barred approach to life and business propels his clients towards achieving massive profitability while also cultivating a life of purpose, conviction, and contribution.

A 25+ year entrepreneur, Steve is the Chairman & Founder of Liquor.com, the online pioneer who launched on CompuServe’s Electronic Mall in 1993, New York Times bestselling author of What Is Your WHAT? Discover The ONE Amazing Thing You Were Born To Do, author of the Business Technology Book of the Year, Internet Prophets: The World’s Leading Experts Reveal How to Profit Online, host of the #1 rated radio show/podcast Reinvention Radio, international keynote speaker, and an in-demand media guest who has appeared on CNN, The Huffington Post, Entrepreneur on Fire and countless other media outlets.

Have you ever given much thought to how you’ll protect yourself and your business? I’m sharing tips on how you can in THIS BLOG POST!

Here are a few key secrets we talked about in this episode:

Michelle introduces Steve Olsher.
Michelle shares how she read this book in March after closing her last company and how it helped her discover what she was passionate about.
Steve tells the very intriguing story of being kicked out of his own (first) company.
Steve was not surprised when it came time for him to part ways with the investor and manager.
Steve shares how he founded liquor.com back in 1998.
When he decided to take liquor.com public, he quickly learned “There was no pot of gold there at the end of the rainbow.”
Steve’s next adventure was into real estate. Since he got into it before it went bust he made a considerable amount of money.
This also led him to discover that everything he was doing, was just for the money. He decided he needed something that put fire in his soul.
Steve shares his story of losing much of his real estate properties and how it led him into a very dark time.
It was during this time that Steve sold a piece of property that wasn’t truly his to sell based on the guidance of his counsel. It turned into lots of trouble for Steve, and he shares the whole story in this episode.
Steve explains the YaNo concept from his book.
Steve shares what he would tell his younger self.