Jayla Siciliano is the founder of Bon Affair premium wine spritzers. During seven years as a product specialist for Diesel and Burton Snowboards, happy hour was an essential job skill. Jayla needed a lighter wine option that fit her active lifestyle, so she made it her mission. She quit her job to create a better wine spritzer worthy of America’s awesome wine culture. While getting her MBA at USD, she consulted beverage experts. The spritzers had to share her values—real wine, all-natural, zero added sugar. After raising an initial $450K to launch her business Jayla appeared on ABC’s prime-time show Shark Tank and made a deal with Mark Cuban. Most recently she appeared on ABC’s spin-off Beyond The Tank. Today Bon Affair has a new product line called Vice Meets Virtue which is sold exclusively at Total Wine across the country and online. With a new found passion for helping other entrepreneurs, Jayla launched jayla.info and the Ignite Investor Program. Additionally, Jayla is a mentor with The Founder’s Institute and does Brand Management for Terravant Wine Company. When she’s not working she’s enjoying the outdoors in beautiful Santa Barbara with her husband, son and little dog Cooper.
Do you struggle with hearing NO’s? Do they cause you to feel immediately overwhelmed, or maybe even sad? We have you covered! Read it HERE!
To take action on Jayla’s advice, download my free guide, “3 Steps to Owning Yourself” HERE.
Here are a few things we talked about in this episode:
- Michelle introduces Jayla Siciliano creator of Bon Affair.
- Jayla chats about some of the worst NO’s she ever received.
- Jayla shares how creating relationships can make all the difference when trying to work with companies.
- Jayla tells a great story about how and why she camped out at a company in Michigan.
- Having an investor tell you they’re not going to invest in the next round can be stressful, Michelle shares how she coped.
- When things began to become unprofitable, Jayla shares her next steps.
- Jayla shares a story about turning an investor away because their values didn’t align.
- Jayla tells Michelle what she’d tell her younger self if she could go back in time.
Connect with Jayla:
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P.S. Are you ready to learn why you need to take emotion out of the sales process? Click HERE to read!
This principle explains why you need to control your emotions . It should be done in order to get rid of suffering, lack of freedom and bad consequences And even when it seems that you have reached this significant progress, some unexpected event takes the wind out of your sails and you lose control.