Cody Barbo is an entrepreneur and two-time founder from San Diego, CA. Cody currently serves as Founder of Trust & Will, the simple, modern and secure way to set up your trust and will online. He also served as CEO at his last company, Industry, a ‘LinkedIn’ for the service and hospitality industry. He took the company from idea to millions of dollars raised to build out their platform, team, and more. Cody is also the former CEO of Associated Students, a $26M non-profit in San Diego. Cody also serves on the San Diego State University Alumni Board of Advisors.
It’s time to take the next step with your sales goals. It’s time to get comfortable with the uncomfortable! If you’re ready to experience real sales success, then THIS BLOG POST is for YOU!
Here are a few key secrets we talked about in this episode:
- Michelle introduces Cody.
- Cody shares one of his first crushing NO’s that took place after he and his team were prepping for a meeting with a potential investor.
- After experiencing that major NO, Cody went on to the next investor and rocked it and they invested! .
- “Being an entrepreneur can suck in the moment, but you can bounce back from it and find the right investor who understands your business.” ~ Cody Barbo
- Cody shares how he determines if an investor is a good fit for his business.
- Cody explains that every conversation with every investor is different, so there is no way to know how many NO’s you will get before getting to the YES you desire.
- Cody shares the importance of being prepared before going in and trying to find venture capitalists to invest in your business.
- When an important investor tells you NO, Cody believes that it makes you really scrappy and resourceful as you look for a replacement.
- “You start to care less about the NO’s from those early days.” ~ Cody Barbo
- Cody shares what he learned from all of the investors that told him NO in the beginning.
- The most accomplished NO that Cody experienced was when he realized that he could start turning away investors that he tried to work with in the past that turned him away.
- Cody believes that utilizing Instagram was one of the biggest scrappiest successes he had (he explains everything in this episode).
- The scrappiest thing that Cody did on the investor side was to start using Twitter to connect with them.
- Cody talks about having to turn away investors that turned into stage-5 clingers.
- Cody shares his three tips for new entrepreneurs so that they can get to success faster.
- Cody shares what he would tell his younger self.
Connect with Cody:
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